noisedfisk

Scandinavian Culture Viewed, Reviewed & Interviewed

Smjör og Höfðingi í­ USA

2005.09.15

Music

SmjörIceland Woos America With Lamb and Skyr (NY Times).

“The trick is finding a way to sell it to America’s food elite. A group of Icelandic agricultural and tourism officials think they’ve found the angle in a clunky but straightforward slogan: ‘Sustainable Iceland since 874.’”

I could die, right now, for a Pylsur!

2 Responses to “Smjör og Höfðingi í­ USA”

  1. edna

    with rémoulade :)

  2. Sal

    i just bought smjör today in whole foods market (along with skyr…although i wish they sold it packaged instead of salad bar style) it’s all soooooo good!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    and to think i wouldn’t have even known that whole foods was going to sell icelandic stuff if i hadn’t read noisedfisk.

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