Smjör og Höfðingi í USA
2005.09.15
Iceland Woos America With Lamb and Skyr (NY Times).
“The trick is finding a way to sell it to America’s food elite. A group of Icelandic agricultural and tourism officials think they’ve found the angle in a clunky but straightforward slogan: ‘Sustainable Iceland since 874.’”
I could die, right now, for a Pylsur!



September 18th, 2005 - 13:15
with rémoulade :)
October 1st, 2005 - 20:23
i just bought smjör today in whole foods market (along with skyr…although i wish they sold it packaged instead of salad bar style) it’s all soooooo good!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
and to think i wouldn’t have even known that whole foods was going to sell icelandic stuff if i hadn’t read noisedfisk.